Competing With Flexible Lateral Organizations
This book focuses on creating competitive advantage by building a lateral capability within an organization, as well as across several different organizations.
This lateral capability enables companies to respond quickly and flexibly in an uncertain world where customers are ever more demanding and product/service life cycles are constantly shortening.
The book is unique in covering not only cross-functional (lateral and horizontal) coordination, but also international and corporate coordination issues.
Galbraith emphasizes management’s role in building capability by presenting guidelines for choosing the types and amounts of lateral organization for implementing different strategies.
Books may be ordered directly from Addison-Wesley Publishers:
Toll free: (800) 282-0693
International: +1-201-767-5021
Fax: 1-515-284-2607